TTD Cracksdown on Unauthorized Use of Tirupati Laddu GI Tag
TTD launches strict measures to curb misuse of the Tirupati Laddu GI tag. Know how the temple board is protecting the sanctity and authenticity of this iconic prasadam.
TTD Cracksdown on Unauthorized Use of Tirupati Laddu GI Tag
In a decisive move to safeguard the sanctity and intellectual property of the sacred Tirupati Laddu, Tirumala Tirupati Devasthanams (TTD) has initiated legal action against multiple unauthorized entities found selling or promoting products under the "Tirupati Laddu" name in violation of its registered Geographical Indication (GI).
Legal notices were served through Sahadeva Law Chambers to several online platforms and vendors including PushMyCart (Mahita LLC) and Transact Foods Limited, for unauthorized commercial exploitation of the Tirupati Laddu name and falsely associating their offerings with the temple.
The legal notices highlighted that Tirupati Laddu is a protected GI under the Geographical Indications of Goods (Registration and Protection) Act, 1999.
According to officials, the preparation of the laddu is done exclusively within the Tirumala temple under the supervision of TTD, following a time-honoured and sanctified process.
